Very centrally located in Myeongdong, steps away from the major shopping area district. The hotel is only a few months old, but very clean and convenient. They have an industrial washer and dryer on every floor , which was great to use nightly. Next to that there’s a coffee machine with fresh grinds, we took advantage of that every morning. The room was comfortable for my family of 4. The highlight was the hot/cold water dispenser in the room which was so nice to use every day. Bathroom clean, great smelling shampoos. I would like to point out the extra service : the day of our arrival coincided with the first big snowstorm in Seoul for the season, our flight was delayed 8 hours from Japan, and by the time we arrived to our hotel it was 5am. I did give the hotel a heads up of the delay, but the nice young man welcomed us on his shift and smoothly checked us in, we were exhausted but his hospitality and help was top notch. I highly recommend this new hotel.