It is very convenient to the NEC, however, it is a basic no frills hotel, who trades as a trendy hotel, which it uses to up the prices on everything.
It gets very noisy in the entrance/bar area after 5.30pm.
The rooms are exceptionally basic and are not worth the high price. Convenience is great but the Hilton, just a few minutes walk away, has much better amenities/service for sometimes cheaper or at least equal price.