Florence

Travel Guide

Florence which includes heritage architecture and a park
Florence
Florence which includes a house
Florence which includes a house
Frank Lloyd Wright Rosenbaum House which includes interior views and a house
Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

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East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

East Florence
Renaissance Shoals Resort and Spa
Renaissance Shoals Resort and Spa
3.5 out of 5
10 Hightower Place, Florence, AL
The price is HK$1,776 per night from 24 Apr to 25 Apr
HK$1,776
HK$2,042 total
includes taxes & fees
24 Apr - 25 Apr
Stay at this 3.5-star spa resort in Florence. Enjoy free parking, a full-service spa, and 2 restaurants. Our guests praise the helpful staff in our reviews. ...
9/10 Wonderful! (696 reviews)
"Everything about this place is excellent. The staff was above and beyond helpful in every possible way. This is just a really great place and we love it."

Reviewed on 24 Mar 2025

Renaissance Shoals Resort and Spa
The Stricklin Hotel
The Stricklin Hotel
3.5 out of 5
317 N Court St, Florence, AL
The price is HK$1,466 per night from 22 Apr to 23 Apr
HK$1,466
HK$1,692 total
includes taxes & fees
22 Apr - 23 Apr
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (665 reviews)
"Cute hotel in downtown"

Reviewed on 28 Mar 2025

The Stricklin Hotel
Comfort Suites Florence Shoals Area
Comfort Suites Florence Shoals Area
2.5 out of 5
140 Matthew Paul Ct, Florence, AL
The price is HK$968 per night from 19 Apr to 20 Apr
HK$968
HK$1,113 total
includes taxes & fees
19 Apr - 20 Apr
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (670 reviews)
"Nothing unique"

Reviewed on 1 Apr 2025

Comfort Suites Florence Shoals Area
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
The Retreat with  Wilson Dam view & Water Aces
The Retreat with Wilson Dam view & Water Aces
Florence
Stay at this vacation home in Florence. Enjoy free WiFi, private pools, and a garden. Popular attractions Regency Square Mall and Renaissance Tower are located ...
8.6/10 Excellent! (63 reviews)
Cousin retract
"Beautiful view- gorgeous safe neighborhood - close to shopping and area attractions. Perfect for get away. Pool was cool during to time of year- screens on windows would have been nice to hear the lake sounds and fresh air..- dirty windows difficult to see from some. House could use some TLC. Controls ..."

Reviewed on 14 Oct 2024

The Retreat with Wilson Dam view & Water Aces
Rare Find Downtown Florence 2 Br
Rare Find Downtown Florence 2 Br
Florence
Stay at this vacation home in Florence. Enjoy patios. Popular attractions W.C. Handy Home and Shoals Community Theater are located nearby.
9.6/10 Exceptional! (15 reviews)
"I was thinking the couch and the tv in the main room should be flip flopped and accommodatea table for eating"

Reviewed on 24 Mar 2025

Rare Find Downtown Florence 2 Br
Waterfront Florence Home w/ Private Dock!
Waterfront Florence Home w/ Private Dock!
Florence
Stay at this vacation home in Florence. Enjoy patios, cable/satellite TV service, and an in-room coffeemaker. Popular attractions Renaissance Tower and River ...
9.4/10 Exceptional! (9 reviews)
Nice house with grrst virw
"Nice house. Close to anything you need"

Reviewed on 10 Apr 2025

Waterfront Florence Home w/ Private Dock!
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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